Digital Director | CTO | Creative Strategist
Strategic executive with 25 years of experience bridging the gap between technical engineering, business profit, and creative strategy. I help organizations scale digital infrastructure and maximize ROI.
Designing scalable, high-availability infrastructure. Specializing in cloud migrations, SaaS development, and optimizing legacy systems for modern performance.
Replacing manual bottlenecks with intelligent workflows. Expert in Zappier & n8n, API integrations, and WhatsApp business automation to drive operational efficiency.
Guiding developers and professionals to unlock their potential. I have mentored numerous individuals, helping them navigate career pivots and master complex technical landscapes.
My passion ignited on a Sinclair Spectrum 128. My very first line of code wasn't just text; it was a realization that I could speak the machine's language.
Long before modern Wi-Fi was ubiquitous, I established a technical workshop and engineered a Local Area Network (LAN) spanning an 800m radius.
This infrastructure provided shared internet access and low-latency multiplayer gaming for the local community, teaching me the fundamentals of network architecture and hardware scaling.
Over the decades, I transitioned from hardware to software architecture, delivering critical systems for employers and clients.
I design "invisible infrastructure" that connects disparate business tools. Whether using low-code platforms like Zapier for quick wins or self-hosted n8n nodes for complex data processing, I eliminate manual bottlenecks.
Deep expertise in the full spectrum of email marketing—from managing SaaS platforms to architecting self-hosted mailing engines for high-volume sending. I focus on the technical side of deliverability and domain reputation.
Embracing the "Vibe Coding" methodology to accelerate development cycles. By leveraging AI assistants and cloud IDEs, I move from concept to functional MVP at 10x speed, focusing on logic and architecture over syntax boilerplate.
Syntax Information Technology
Leading cross-functional teams and scaling client lead generation by ~80%.
JustMentionIt - JMI
Directed technology strategy and modernized internal workflows.
Explore my professional photography, creative projects, and industry updates.
Send me a message for consulting, strategy, or infrastructure projects.